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Digital Marketing (including PPC/ SEO)

Digital Marketing Executive

Dependent on Experience

Leicestershire

NATALIE POTTER Senior Associate

Job Description

My client are a thriving and well established business. Due to internal promotion, they are seeking a Digital Marketing Executive to join their Marketing team on a permanent basis.

What makes this role great?

Excellent development opportunities
Hybrid and flexible working
Excellent holidays and benefits package

Reporting to the Digital Marketing Manager, you will have experience of executing marketing campaigns with a commercial approach and be able to analyse and report on the campaigns. As Marketing Executive, you will also take ownership of our social media accounts, including day to day management and reporting. You will also assist in various web related areas such as SEO and PPC campaigns.

Main Duties:

Ownership of email campaign management including liaising with the creative team on content to scheduling and reporting on their performance to senior management.
Creating SEO content and regularly A/B testing and optimising product and landing pages
Day to day administrative responsibility for all social channels including content scheduling and reporting to senior management.
Engaging with our customers and target audiences on social channels and community forums daily.
Work alongside the creative team to support them in delivering high quality and engaging visuals and content.
Assisting with web related duties such as front-end content changes and product creation and development testing.
Conduct market research to stay informed about industry trends, customer preferences, and competitor activities.
Use market insights to recommend adjustments to marketing strategies and identify new business opportunities.

The Candidate:

Experience in a similar marketing role.
Experience using DotDigital or a similar mailing software and utilising their automation features.
Conducting research and analysing data to identify and define target audiences.
Professional experience and knowledge of SEO best practices.
Comprehensive computer skills including Microsoft Office, Outlook, Word, Excel and PowerPoint.
Experience of marketing software and tools such as DotDigital, Magento, Google Analytics, Social Pilot, SemRush, Search Console, Google Ads, Google Merchant Centre and Data Studio.
Strong understanding of SEO, PPC, social media, and email marketing best practices.
Able to analyse data and report internally against KPIs.
Have a commercial mindset when making decisions.
Excellent written and verbal communication skills.
Ability to work collaboratively.
Able to analyse data and report internally against KPIs.

INDSM

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